Top 5 Booth Designs That Succeed at Indonesian Pet Trade Shows

• Nov 04,2025

Have you ever set up your booth at an Indonesian pet‑products trade showIndonesia International Pet Expo? “Why are people walking straight past our 10 × 10 display when we poured so much into it?”
Or wondered: “If I go bigger, like a 20 × 20 trade show booth, will we actually get more leads or just more space to fill?”
If that’s you, you’re not alone. I’ve walked the aisles of major events like Indonesia International Pet Expo (IIPE) in Jakarta and seen exhibitors get stuck on the wrong side of booth design. Let’s break down the top 5 booth designs that succeed at Indonesian pet trade shows — no fluff, just what works.

The Problem: Why Many Booths Miss the Mark

When you’re in the middle of a pet‑products trade show that targets retailers, distributors, and pet‑shop owners, your tradeshow booth design has to hit hard. Otherwise, you’ll fade into the sea of displays.

Here’s what tends to go wrong:

• You pick a standard 10 × 10 trade show display or even a 20 × 20 trade show booth and assume “that’ll do”. But you haven’t designed zones, flow, or engagement around it.

• You ignore regional context: Indonesian pet culture, local buyer behaviour, bilingual signage. If your booth looks like it was built for a Western show only, you’ll lose relevance.

• You treat your booth as “product wall + table” rather than a space for interaction. At a pet‑products trade show, the visitors want to touch, test, ask, and see demos.

• You forgot the “stand‑out” element. Many booths blend into the background because they lack bold visuals, digital engagement, or clever layout. As one booth‑design article puts it: “Too many booths blended into a sea of sameness.” 

• You scale up to a larger size (like 20 × 20) without upskilling your booth strategy. Bigger space doesn’t automatically equal better results—it just means more space to manage.

The Analysis: What Makes Booth Design in Indonesia Different

When you’re exhibiting at Indonesian pet‑care shows (like IIPE), you’re not just meeting local buyers—you’re accessing a regional pet‑care ecosystem. ice-indonesia.com
That means your tradeshow booth displays must account for:

• Experience over static display: Pet products need to be touched, tested, and seen in action. That places a higher demand on layout and design.

• Cultural & regional relevance: The market is growing fast. Indonesia’s pet‑care events draw both local retailers and international brands, so you need visual identity and messaging that works locally. Jakarta Pet Expo

• Visibility in size‑constrained spaces: Whether you go for a 10 × 10 trade show display or a 20 × 20 trade show booth, you’ll often be in a hall crowded with exhibitors. Bold styling, clear brand messaging, and interactive zones all matter more than ever.

• Lead‑capture and ROI focus: At big shows, you’re competing not just for attention but for business. Your booth must facilitate follow‑up, conversations, and connections.

The Solutions: Top 5 Booth Designs That Work

Here are five booth‑design models I’ve seen successfully executed at Indonesian pet‑product trade shows. Adapt them to your brand, product line, and space (whether 10 × 10 or 20 × 20).

1. Hero Product Front & Localised Scene

What it is: You pick one standout product or product line (hero) and give it centre stage. Around it, you use imagery that speaks to the local pet‑owner lifestyle in Indonesia.
Why it works: It delivers clarity (what you sell) + relevance (where and how it’s used).

2. Interactive Demo Zone + Pet‑Friendly Space

What it is: A space where visitors (and possibly pets) can engage with the product—touch, try, ask questions.
Why it works: Engagement drives memory. Visitors are more likely to stop, spend time and convert when they can try something.
How to apply: Even a 10 × 10 display can carve out a small demo zone—e.g., sample table, try‑it station, seating. In a 20 × 20 booth you can expand to include pet‑friendly flooring, live demo or mini‑stage.

3. Modular/Re‑usable Kit Adapted for Local Market

What it is: A booth built with modular panels, interchangeable graphics, flexible layout—so you can adapt between shows (e.g., localised Indonesian version, regional version).
Why it works: Cost‑efficient and scalable. You get flexibility (swap visuals) + consistency (brand identity stays).
How to apply: Design your primary structure once. For Indonesian shows use localised graphics, Bahasa or English mix, regional imagery. Consider both 10 × 10 and 20 × 20 modules that share parts.

4. Bold Visual Identity + Clear Messaging

What it is: A booth that uses strong brand colours, oversized signage or tagline, high‑impact visuals and unambiguous brand message.
Why it works: At busy trade shows you have seconds to capture attention. A bold visual identity stops visitors.
How to apply: For both 10 × 10 and 20 × 20 booths, use one dominant brand colour or visual theme, big logo, simple tagline (“Pet Joy for Every Home”). Keep clutter off the right panels

5. Dedicated Engagement & Follow‑Up Zone

What it is: Part of your display dedicated to conversation and business—seating or bar‑height table, digital tablet for lead capture, space for buyer meetings.
Why it works: These shows aren’t just about showing products—they’re about deals. You want to convert foot traffic into meaningful connections.
How to apply: Even in a 10 × 10 trade show display you can allocate a corner for two stools and a tablet. In a 20 × 20 booth you can expand this into a semi‑private meeting space, video presentation wall and visitor registration desk.

Final Word

If you’re exhibiting at a pet products trade show in Indonesia, your strategy can't be “show everything and hope for the best”. Whether you’re using a compact 10 × 10 trade show display or a larger 20 × 20 trade show booth, the design must be intentional.
Pick one of the models above (hero product, demo zone, modular kit, bold visuals, engagement zone) and execute with clarity. Build the space around the visitor's journey—see the product, try it, connect with you.
Do that and you’ll stop being part of the noise—you'll be the booth people remember.

References

• Indonesia International Pet Expo (IIPE) official information. ice-indonesia.com

• Jakarta Pet Expo overview of the pet care trade‑expo market in Indonesia. Jakarta Pet Expo